Cold traffic can be hard to convert. New visitors don't just become customers the first time they come across your business—you need to earn their trust first. Social proof, however, can facilitate that process. It's one of the most effective levers an ec…
ENTREPRENEUR DIGEST
Social Proof: Your Most Influential Marketing Asset and How to Use It
Cold traffic can be hard to convert. New visitors don't just become customers the first time they come across your business—you need to earn their trust first. Social proof, however, can facilitate that process. It's one of the most effective levers an ecommerce business has for building trust, and it has the potential to become even more powerful as you grow.
ENTREPRENEUR DIGEST 
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