Why are word-of-mouth referrals so powerful?

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Entrepreneur Digest

Referral Marketing 101: 7 Tactics to Launch Your Own Referral Campaign

Study after study has proven that referral marketing is one of the best forms of marketing when it comes to sales and conversions. Simply put, referral marketing is just people purchasing products based on someone else's opinion or influence. It's a powerful marketing channel because people trust the opinions of other people in their lives and people they respect, whether that be family, friends, social media influencers or big stars.

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